NARS Cosmetics:
A Case Study In Unique Packaging
“Makeup is about being true to
yourself and enhancing your natural beauty.
It helps you face the world.”
—FRANÇOIS NARS
NARS wanted better packaging to enhance its beauty defining cosmetics. EE responded.
About Cosmetics Packaging Design & Production
When Andy Hort of Earth Enterprise was introduced by Baron & Baron to NARS – a trend setting cosmetics manufacturer that is redefining beauty and whose goal is to is to make people look beautiful and bring out what is on the inside – he understood the challenge of designing and producing its brilliant packaging. His vision incorporated super fine embossing and foil, with a laydown of solid colors to add a tactile feel, from the many paper different sheets. The packaging had to reflect the perfect balance that NARS brings to their consumers.
NARS Cosmetics: The Custom Packaging Story Begins
From Concept To Delivery: A Custom Packaging Roadmap
NARS SHEER GLOW BOX
The origin of this large-scale box involved 30 vials of NARS foundation. Since the request for this box design did not come with any specifications, Andy Hort, owner of Earth Enterprise collaborated with his team to design a box that would be large enough to encase 30 bottles but also sturdy enough and still meet the standards of a high-end cosmetics line in esthetics and quality. The team wanted a medical grade hi-density black foam that would ensure the safety of the cosmetics. What evolved was a beautiful 3’ by 3’ box with a perfect foam cushion showcasing all 30 bottles of foundation. The box was designed with an inset of wrapped black soft- touch material placed between a black board lid which not only protected the bottles but held them in place. The inset was printed on both sides, one with a beautiful silver embossing, the other an image of the bottle and colorful bright orange background.
The prototype was fabricated, and sent to NARS, and with no modifications to the original prototype, Earth Enterprise began construction and completion of the <quantity here> order. An attractive outer shipping box was also designed and produced.
From concept to production, these high-end boxes were completed and shipped in only 5 weeks.
Prototyping & Custom Packaging
NARS CRAYON BOX
This creative collaboration evolved when NARS commissioned Earth Enterprise to design a “crayon-like” box to hold their beautiful line of velvet matt lip pencils. Andy Hort, owner of Earth Enterprise promptly picked up a crayon box and disassembled it to determine the best design elements to include in the high-end cosmetic box. Like every crayon, what does a lip pencil need? A pencil sharpener of course. That’s when he suggested they add a sharpener to the back of the cosmetic box and voila! The NARS velvet matt lip pencil box was created.
The prototype was completed within 3 weeks, sent to NARS with an overwhelming approval. The box was constructed of “Mano (by Corvin) black coated cover material with soft-touch stock, and embossed with white foil, resulting in a beautifully designed box with a clever sharpener built in.
More Process
LIP COLOR “ENVELOPE” CASE
Earth Enterprise is not only the best in creative design but expediting a RUSH request is matched with equal effort. When NARS requested a 2-week turnaround on the design, creation, production and fulfillment of a unique box to encase multiple lip gloss vials, Earth Enterprise met the challenge. The team designed a 4 and 8 count box comprised of a vacuum form plastic “envelope” which held a silver mylar paper “j-card” silkscreened with a white NARS logo. The two boxes created were capable of encasing either 4 or 8 lip gloss vials. The results? Perfection!
More For Nars
BROCHURE FEATURING CLAUDETTE NARS
It is well known that Earth Enterprise leads the industry in the design and delivery of influencer boxes, among a multitude of other packaging, but their expertise in the celebrity, fashion and design industry doesn’t end there.
When the iconic Baron & Baron reached out and requested a brochure featuring the creative director and make-up artist Francois Nars own mother Claudette, the Earth Enterprise team was ready to execute. The end result was a beautiful 24-page brochure with sterling silk cover and included a black cross-folder. The brochure cover and folder were designed with a rich red gloss laminate and gold foil stamping. 600 high-end brochures were produced and shipped within 21 days to influencers and press around the world.
Custom Packaging That Even Includes A Zine!
NARS X SUSANNE BARTSCH ZINE
To commemorate the launch of special line of Nars eyeshadow palette inspired by the Queen of New York Nightlife, Susanne Bartsch, Baron and Baron reached out to Earth Enterprise to print this specialty 3-foot-tall zine (magalog). The pre-designed 28-page project required a high-quality uncoated paper and was printed on a UV press so the images would “pop”. Each page required interdeck drying for a perfect result. A production run of 250 was completed and shipped within 3 weeks, for distribution to fashion and cosmetics influencers and press around the world.
Custom Packaging- Steps To Success
Custom packaging is more than a creative process, it requires a form of architectural design:
- Analyzing the requirements of the client, which involves a clear understanding of “use cases” for the final packaging.
- Construction Specification Design
- Custom color creation for identical match of clients preferred color scheme and campaign
- Creation of dieline(s)
- Creation of a hand-constructed prototype
- Production of final printed prototype for client approval
- Specifications for print and packaging manufacture
- Final production and inspection of luxury packaging
- Shipping, Storage and Distribution of final packaging.
Custom Printed Finished Boxes
Engineering & Design
Prototyping
Printing, Storing & Shipping
Create Your Own Custom Packaging
